Monday, February 08, 2010

When in Rome

HuffPo

Two cardiac-arrest-themed fast food joints on opposite sides of country are locked in a federal lawsuit over restaurant themes.

Heart Attack Grill in Chandler, Ariz. has sued Heart Stoppers Sports Grill in Delray Beach, Fla. Heart Attack's owners argue that Heart Stoppers is too similar to their own restaurant.

Both feature monstrously fatty menus, scantily-clad "nurse" waitresses, and signage with an EKG design. At both restaurants, customers over 350 lbs. eat for free. At Heart Attack Grill, customers who finish the biggest burger on the menu get wheeled out of the restaurant in a wheelchair.

According to Heart Attack's owners, the proprietors of Heart Stoppers were in talks to open a franchise of Heart Attack Grill before they opened their own restaurant in December.

Lawyers for Heart Stoppers say the restaurants are actually different. The Wall Street Journal reports:

But a lawyer for Heart Stoppers claimed the restaurants were different. "It's not the same concept," Eric Lee told Slashfood. "The Arizona restaurant's concept is high-caloric food that is bad for you and will basically kill you . . . My guys have a restaurant that is medically themed . . . My clients' restaurant seems more like an actual medical facility."

Uh, really? A medical facility? Apparently so. Heart Stoppers is, according to Slashfood, decorated with defibrillators, dialysis machines and other medical equipment, has tables that resemble wheelchairs.

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